Pricing Details
Basic: $0 per month; includes 400 credits, ~17 seconds of video, 576px resolution, limited video tool access, watermark, 200MB uploads, and API access. Creator: $15 per month; includes 10,000 credits per month, ~7 minutes of video, 1024px resolution, full tool access, no watermark, 2GB uploads, API access, commercial use, priority queue, and priority support. Pro: $59 per month; includes 50,000 credits per month, ~35 minutes of video, 1472px resolution, full tool access, no watermark, 5GB uploads, API access, commercial use, priority queue, and priority support. Business: $299.40 per month; includes 250,000 credits per month, ~3 hours of video, 4K resolution (select modes), full tool access, no watermark, 10GB uploads, API access, commercial use, priority queue, and priority support. Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official Magic Hour AI website.
Product Visuals (1 images)
Strengths
- Huge tool library in one account: Video, image, and audio tools live together, reducing the need for multiple services.
- Strong fit for short-form content: HD text-to-video up to around 60 seconds, UGC-style ads, and talking photos suit TikTok, Reels, and shorts workflows.
- Approachable for non technical users: Guided flows, clear steps, and sensible defaults keep the learning curve relatively gentle.
- Scales from hobby to enterprise: Credit tiers, 4K support, higher upload limits, and an API give agencies and product teams room to grow.
Limitations
- Watermarks and limits on the free tier: The no cost plan is best for testing rather than polished client delivery.
- Credit system feels abstract: New users think in credits, resolutions, and modes instead of simple minutes or projects.
- Web based experience only: Those who prefer native desktop or mobile apps must work in the browser and export assets.
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What You Get
Key Features
- AI video toolkit: Text-to-video, image-to-video, video-to-video, UGC ad generator, talking photos, animation, lip sync, face swap, subtitles, and more in one workspace.
- AI image workspace: Image generator and editor, headshot and selfie tools, AI clothes changer, background remover, colorizer, QR code and meme generators, plus image upscaling.
- Audio and voice tools: Voice changer, voice cloner, and voice generator for adding narration or stylized voices to content without separate recording.
- Templates and presets: Ready templates for ads, explainers, and social formats, with control over aspect ratio, duration, transitions, pacing, and style.
- Developer friendly API: HTTP API with subscription or usage based credits, resolution tiers up to 4K, and access to the same underlying image, video, and audio models.
- ProsHuge tool library in one account: Video, image, and audio tools live together, reducing the need for multiple services.Strong fit for short-form content: HD text-to-video up to around 60 seconds, UGC-style ads, and talking photos suit TikTok, Reels, and shorts workflows.Approachable for non technical users: Guided flows, clear steps, and sensible defaults keep the learning curve relatively gentle.Scales from hobby to enterprise: Credit tiers, 4K support, higher upload limits, and an API give agencies and product teams room to grow.ConsWatermarks and limits on the free tier: The no cost plan is best for testing rather than polished client delivery.Credit system feels abstract: New users think in credits, resolutions, and modes instead of simple minutes or projects.Web based experience only: Those who prefer native desktop or mobile apps must work in the browser and export assets.
Best For
- Performance marketers and DTC brands: Producing UGC-style ad creatives, product launch teasers, and rapid test variations.
- Social media creators and influencers: Generating shorts, memes, face swap clips, and stylized selfies for TikTok, Instagram, and YouTube.
- Creative agencies and studios: Prototyping concepts, localizing videos in many languages, and delivering client ready storyboards or assets.
- SaaS and product teams: Embedding text-to-video and image generation into products or internal tools through the API.
- Uncommon Use Cases: Utilized by real estate marketers for quick neighborhood highlight videos; Adopted by educators for teaching modern media and advertising workflows.
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